A team from Ghent. Engineers and growers.
Founded in 2017 from research led by Prof. Kathy Steppe and Dirk De Pauw, "pioneer in early software development for growers".
Since then, we have been in continuous development to understand plants ever more deeply.
We measure directly from the plant, objective feedback, straight from the crop.
We don't overwhelm growers and their advisors with data. Instead, we help translate measurements into concrete action points.
We work closely with research centres and partners such as Inagro, Delphy and UGent. This way, we keep innovating and translating scientific insights into concrete applications for growers.
What we measure
No ambient data, no assumptions. We measure on the stem what your crop is doing right now, and our agronomists translate that into the one decision that counts.
How much water is moving up the stem right now. The direct measure of transpiration and water uptake.
Shrinking and swelling reveal the water reserve, overnight recovery and real growth.
A dedicated agronomist reviews the data daily and sends advice via WhatsApp. Solid line = measured, dotted line = predicted.
No call centre
Direct contact, short lines and clear follow-up. These are the people who read your data and call you when something stands out.
Pieter PypersHoofd service team
Sander De VuystAgronoom
Tuur GoemanAgronoomThree steps. One journey. No more blind spots.
Accurate measurements on the stem, without damaging the plant. Stem diameter is measured to 1μm accuracy. Sap flow measures direct transpiration in g/hour.
.jpeg)
Our agronomists monitor your data daily, providing clear analyses of water balance and growth, rapid communication for adjustments, and continuous data quality control.
We work with growers and their teams to translate data into concrete action points.
Honest about yield
Ask them of yourself. Then run the numbers on your own potential.
Honest about yield
Your climate computer steers on what you set, and it already processes an enormous amount of data from the environmental sensors in your greenhouse — temperature, humidity, CO₂ and light. But it cannot feel how your crop is really doing today. The plant tells you that itself, through sap flow and stem diameter. What we do, together with your team: we place those plant signals alongside all the climate data your computer already collects. That gives you a fuller picture, so you can act earlier and more precisely. The decision always stays yours.
Honest about yield
A dashboard full of figures changes nothing as long as you do not know which ones matter. Data without interpretation is noise. What we do instead: translate plant activity into the handful of decisions that genuinely make a difference — together with your team, in your crop.
Honest about yield
Nobody can predict exactly how much additional yield is attributable to one single thing — variety, strategy, weather and daily choices all play a part. What we do instead: show you what is possible, and work with your team on energy efficiency, yield and quality as the new standard.
An honest, indicative estimate in one minute, based on your own figures.
Before you decide
You already have sensors, a climate computer, an advisor. Here is why growers add plant data anyway, and what we are not for.
“I already have enough dashboards.”
“Does one plant tell me anything about my whole greenhouse?”
“Who reads that data for me?”
“Does it outweigh what it costs?”
* Average improvement of 2% across three items: yield in kg/m², crop losses and energy use per hectare. Indicative calculation based on your own figures, no guarantee of results or payback time.
What 2GROW is not for
We do not run your greenhouse autonomously — the systems we connect to do that, and we deliver the plant signal you can trust them with. We do not replace your own eye in the crop. And we are not a cheap climate sensor: we measure the plant itself, to within less than one micrometre.
No tables, no averages. Growers who measure with us, in their own words: what they saw, and what they did differently afterwards.
We were inclined to keep adjusting because we couldn't see anything visually yet. But the sensor data already gave us confidence that we were on track. A few days later we actually saw it in the plants too. For us, that really confirms the added value of 2GROW.
MarcThe Valley · TomatenteeltI got to know 2GROW through Anthony at ACB Agro. I was specifically looking for a way to get more grip on my crop and to steer more precisely. Thanks to the realtime data I now receive through the collaboration with 2GROW, I can actually achieve those goals today. I have now been working with 2GROW for two years and I am very satisfied with the smooth collaboration. I find both the hardware and the support extremely valuable in my day-to-day operation.
Noorland PaprikaNoorland · Paprika’sA very good collaboration. Good contact with the advisors and interesting analyses that have a real impact on the crop.
Punderman AstenVan Gog Kwekerijen · Komkommers.jpg)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
From Flanders to far beyond the borders. 200 active growers we monitor today.
.png)
